InMobi_Infographic on The role of mobile and it's influence on back to school shopping UK

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As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
  • 1. BTS Consumer Shopping Trends for 2015 Top Channels for BTS Shopping in 2015 How Consumers Use Smartphones for BTS Shopping Back to School (BTS) Shopping Goes Mobile in the U.K STORE $ 22%� Plan to spend much more during BTS than during Holiday season 58%� Plan to spend at-least $100 more on BTS this year compared to last year 58%� Begin shopping 3+ weeks before school starts 20%� Plan to shop at Department Stores, the top BTS shopping destination 64%� plan to buy clothing and shoes How Mobile Ads Influence BTS Shoppers expect to purchase on mobile expect to discover something new expect to purchase in-store expect help finding something nearby expect to discover the best deals 44%� 41%� 36%� 35%� 32%� Source: The Role of Mobile & its Influence on Back to School Shopping , UK, N=220 respondents Laptop/PC 18%� Mobile/Smartphone 20%� Connected Device 5%� In-Store Other 1%� 44%� Tablet 1 1% Spcecial Deals & Promotions 50%� Store Hours & Directions 47%� General Tips & Information 44% Ads with special deals & promotions 47%� Ads targeted to BTS searches 45%� Ads with new products/services 36%� Insights July 2015 Mobile Content Consumers Value While Researching Products Mobile Ad Content Consumers Value While Shopping Use apps to research and compare prices 53% Compare Prices Purchase products 47%� How Consumers Use Smartphones While In Store Compare products and prices 27%� Use a payment application to pay for purchases 28%�Look for offers and mobile coupons 29%� Follow us on @InMobi 50% $
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